For over a
month now, the commercialisation of Christmas has been driving me and others
mad. Spoiling what was once a fun occasion. So let's jumble up the letters and Christmas becomes Shitcram.
In fact, we’re longing for the spring to come around, so we can get outside to enjoy our newly laid Indian Sandstone patio.
Meantime, we
are where we are. And we must learn to deal with it. This enforced festive
nonsense in the shops and on the television and social media where the observations
posted by the Dull Men’s Club provide a few laughs and some respite.
September was
barely done with when the first of the Shitcram themed family magazines crept
onto my local supermarket shelves.
Horrified, I did what any sensible person would do.
I promptly
covered them up by placing other mags over them and no one noticed, for they
remained covered for the best part of week.
But then the
onslaught got under way and by mid October I couldn’t keep up
with this strategy as the shelves swelled with a plague of Shitcram stuff –
muting Halloween and Bonfire Night at a stroke,
And the adverts are full on and ramming it all
down our throats with two clear months to go.
Some of the
ads are fun, of course. But mostly they're boring, that and the verbal diarrhoea from TV presenters makes me want to throw up.
Best Shitcram commercial so far has
to be the Tesco one which is so unlike
all the other stereotypical advertisements. Typically they comprise the
ubiquitous smiling families baring t heir gleaming perfect teeth, mums and dads,
grandparents and the grandchildren all laughing and joking and gathering around
tables laden with food.
This trend
which has got worse over the years clearly gave Tesco’s marketing people an
idea for a new USP. So they hit on an idea of showing the grumpy gathering with
forced smiles, and a man frowning and saying, “Oh, I see it’s that time of year again.” The scene also depicts
two younger men – uncles probably – arguing and close to blows as other family
members – none smiling – look on. The scene is wrapped up with a slogan about Tesco providing all the food you need to
get through it all. Because it’s not
uncommon for the day to finish off with mum in tears – it’s always a mum in
these sexist scenes - because off all the pressure of preparation. Bah.
As an
innocent child Christmas, as I happily still knew it, only began to roll come
December, not end of September. That was a long enough for children, counting
off the days to Christmas Eve when we would put out stockings at the end of bed.
And now for
a word for the forgotten others, several thousands of them, ill in bed. I have to do this in this from time to time,
in the name of balance.
Because the reality
for many households with serious health issues – EDS, POTS, autism, ME
meriting
zilch empathy from doctors - means Shitcram is often a very much scaled down affair.
Carers are up and down stairs throughout the day tending their sick lying bed
too ill to take part. So no entertaining at home, no going down the pub. The
horror of isolation.
Not helped
by universal practice of surgeries not providing routine home visits to anyone
housebound, unless pressed to.
We’ll have
our little tree up with lights on. And we’ll send out cards to keep in touch
with old friends and relatives. The charity
on our Shitcram cards this year is autism.
Best stay
clear of those Facebook posts boasting of a house full of family for Shitcram
dinner. Ah, but that’s mean, bitter. Who knows what trauma, what health issues,
individuals around that table have survived, even now may have to deal
with. So, go on, pull your crackers. Get
merry.
Bit of luck we’ll
watch cyclo-cross and cross-country skiing on the tele. And “Gone Fishing”.
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